Indiana High School Athletic Association

Account planning, CREATIVE DIRECTION, ART DIRECTION, AND DESIGN

The Indiana High School Athletic Association (IHSAA) serves 160,000+ student-athletes across 400+ high schools in the state of Indiana. It helps to ensure that high school sports remain wholesome, educational, entertaining and enriching. I have worked to help them with sportsmanship issues, build attendance at their events, and help tell the story of this 100+ year institution. I contributed to fundamental market strategy, account service, creative direction, art direction, graphic design, photography, copywriting, and leadership of an internal team at Three Sixty Group.

#FaceOfSportsmanship Campaign

The three visual concepts below represent early works in progress from a single designer/writer team. My role as creative director was to push the concept and the execution in a way that communicated the most effectively. You can tell that the second concept ended up evolving into the finished product.

These posts were created in response to the COVID-19 pandemic.

Television - Concept, creative direction, art direction, and finishing

Annual Report

Collaborators:

• Luke Spencer-Pierce, Designer

• Jenn Mansell, Designer

• Tod Martens, Kevin Foster, AJ Mast, Photography

• David Cranfill, ECD, Strategy and Copywriting

• Road Pictures (Television Production)