Rally Cry Sports
User experience design, creative direction, project management, founding partner
Rally Cry Sports is a side project taken on by me and some of my colleagues at Three Sixty Group. It is a SaaS digital product created from the ground up by us. It is a tool that provides hand-crafted social media content to high schools across the country to post to their social profiles. By signing up for a subscription, users get turn-key social media content that will help them elevate their school’s brand. I was responsible for overall market strategy, creative direction, UX/UI design, prototyping, wireframing, and project management.
Final Web Design - View the finished site
User Experience Design
I was responsible for all UX/UI design, including wire framing, prototyping, and research. I collaborated with the web development firm Oldspeake throughout this process. They’re amazing.
Adobe XD Wireframe Prototype used for testing purposes.
Rapid prototyping
Creating low-fidelity, working prototypes in Adobe XD allowed us to iterate quickly and test ideas for validity before moving to the hi-res design and development phase.
Hi-FI Mockups
From here, hi-fidelity, pixel-perfect mockups were created before transitioning to the development phase.
motion graphics
A series of custom motion graphics were created to help explain the product.
Branding
I was responsible for working with the creative team to name the product and design the brand identity.
An initial round of identity exploration
Final Identity
The final brand identity represents the product perfectly. It enables high schools to communicate a consistent rallying cry to their fanbase about the true meaning of high school sports.
Social Media
The actual product is the social media that we provide. It’s colorful, energetic, full of life and communicates clearly. All photos were captured by photographers directed by me.
All social media posts are delivered via email and include buttons that make posting well-written, well-designed social media content to your school’s social media accounts as simple as tapping a link. This is facilitated with a proprietary technology that we created.
Collaborators:
David Cranfill: Copywriting, Creative Direction, and co-founder
Luke Spencer-Pierce: Designer
Katie Bausman: Copywriter
Web Development: Oldspeake
Photography: Tod Martens, Kevin Foster, AJ Mast