Riverview Health

CREATIVE DIRECTION, ART DIRECTION, AND DESIGN

We helped Riverview Health transition from a small hospital, to a full-fledged health network. Their brand tagline, “right size, right care, right here” truly reflects the experience of being a patient or employee of Riverview Health. It’s not so big that you become lost, it’s not so small that you’re not receiving quality care, and it’s close to home.

 Television — Introducing a Second Campus

When Riverview Health wanted to expand, they choose Westfield, Indiana as their new location. Westfield is a hot new suburb with lots of new homes and new families. What better way to communicate that feeling of “new” than that feeling of a young family moving into a new home, alongside a brand new hospital right next door. I helped to concept, write, art direct, and finish the spot.

In-House Magazine

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Website

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Collaborators:

  • Mike Wilson, Design

  • Kevin Cranfill, Copy

  • Road Pictures, TV Production

  • Ron Sim, Cinematography

  • Amanda Reynolds, Photography

  • Scott Willy, ECD